Innovative
Transforms passive movie screen time into a unique co-operative Interactive playground for discerning modern audiences.
01. About SocializeIT
A New World
COVID threw us all for a loop, but everyone remains very bullish on the return of the theatrical moviegoing experience. People love popcorn, live audiences, and the silver screen!
Changes are Here to Stay
The unique circumstances created by the pandemic have significantly accelerated consumer adoption of Interactive technologies across the board. Changes in consumer needs and expectations are here to stay, making corporate inertia nonviable.
No Better Time than Now
Given the current market disarray, now is the perfect time for exhibitors to focus their efforts on strengthening long-term prospects through true innovation.
02. The IP
Intellectual Property
Our SocializeIT IP - US Patent No. 7,881,702 - revolutionizes the passive theatrical moviegoing experience by transforming it into an Interactive one that is more engaging, social, and fun for audiences of all ages.
Engaging
Viewers are now an integral part of the pre-show attraction, adding greater value to the in-person moviegoing experience.
Social
Play and compete with audience members sitting next to you in-theater, on adjacent screens, and at remote venues across the US!
Fun
Earn real-world discounts, prizes, and bragging rights through real-time games, trivia, and Interactive polls all presented on large format movie screens!
Redefine & Differentiate
In the post-COVID world, exclusive release windows are no longer guaranteed, Trillion dollar companies are looking to become exhibitors, and streaming / Premium VOD options are a reality. You must differentiate your theatrical moviegoing experience to make it unique, memorable, and valuable.
Passive Won't Cut It
Passive, consumption-only pre-shows are anachronisms. The experience must be reinvented to engage modern audiences who are increasingly sophisticated, unforgiving, and technology-absorbed.
Our SocializeIT IP is the foundation for this reinvention.
03. Theatrical Moviegoing
The SocializeIT Way
Download the FREE client and you're instantly transported into the new, shared future of theatrical moviegoing! Experience in-theatre Interactive pre-shows, real-time multiplayer games, branched story telling, and sponsored contests — ALL on the big screen via connected personal mobile devices.
Your device is your controller!
“ Our Interactive future is here to stay. ”
socializeIT
Beyond the Enhanced Audience Experience
In addition to revitalizing the audience experience, our SocializeIT IP also introduces new Point-of-Sale and advertising revenue streams to your bottom line:
Target Ads
Target marketing messages from partners to specific consumers via three types of Interactive ads specifically designed for both large format movie screens and smaller personal mobile devices.
Drive Sales
Drive register sales and increase spend with redeemable contactless participation reward coupons, credits, and discounts for concessions, merchandise, and future engagements.
Leverage Data
Leverage in-theater client participation patterns for data-driven market research and analytics.
04. Licensing & Royalties
Not Just for Movie Screens
Proprietary technology IP assets grant you licensing and royalty opportunities in adjacent industries. Other large format location-based displays poised to benefit from SocializeIT IP include:
Arena JumboTrons
(Sports / Concert venues)
Crowds interact on Jumbotrons or other arena-wide displays including: concourse, information, concession, and team store displays.
Digital Billboards & Urban Panels
Compete for which sponsored ads to run, solve large format jigsaw puzzles, and post digital stickers. Imagine a curated digital landscape in which consumers across the city interact with one another.
Restaurant / Bar Screens
Experience group context social games, music requests, and media juke boxes tightly coupled to on-site discounts, vendor promotions, and prizes.
Educational / Corporate
Digital Whiteboards
Interactively queue for questions, amplify voices, point to items on screen, and take pop-quizzes all without getting up from your seat.
Digital Transportation Kiosks
Digitally race to partner locations on depot maps, promote complimentary stores, sales, and services, and optimize travel routes with user submitted information before boarding.
Travel Seatback Screens
In addition to co-op gaming, users can propose bus-wide climate settings, select train car media options, and share real-time passenger feedback including requested stops.
Branded Differentiation
Don't be left behind by the significant changes coming to the business of cinema exhibition and advertising.
Exhibitors need a protected attraction that is both reflective of evolving audience preferences and positively impactful to the corporate bottom line.
Technology innovation centered around the personal moviegoing experience will be that branded differentiator.
Beware the Trolls!!
Patent assertion entities will play a prominent role in the coming reorganization/culling of cinema exhibitors. Our SocializeIT IP affords you an immediate technology leadership position within the industry and protection against claims. Don't let trolls impede your advance...
05. Advantage ... YOU
Competitive Advantage
Whether your strategy is to upgrade the quality of your current movie experience, seek new investment, or make yourself more attractive for acquisition, your technology assets will be critical to your immediate-, near-, and long-term competitive advantage.
Our SocializeIT IP gives you this advantage!
Improved Experience
Attract and retain new patrons by delivering unparalleled Interactive theatrical moviegoing experiences that far exceed expected market norms.
Growth Investment
Demonstrate pioneering IP-backed sustainable pathways to growth that keep investors ahead of ongoing industry-wide structural changes.
Merger & Acquisition
Stand shoulders above peers with the critical, must-have features that industry players covet for success in a stressed exhibition market.
06. Other Examples
Infinite Application
The possibilities for our SocializeIT IP are limitless. Here are some examples:
Concourse / Lobby Advertising
Co-operative Interactive ads that double as attractions produce stronger recall and customer action.
Transportation Shelter Displays
"You are here" maps can be enhanced to include downloadable directions, route finding, and games that incorporate tightly targeted advertising that suggests complimentary stores, sales, and services.
Night Clubs and Bars
Help "break the ice" for users by encouraging interaction through activities and experiences designed for our group context that result in real-world mingling and socializing. Social games that bridge the gap between the physical and digital domains make advertising messages stickier.
Remote Physical Device Interactions
Blimps, crane arms, RC drones, and stage lighting are all examples of real-time physical world interfaces available to participants. Creatively connecting the networked and real worlds make for memorable sponsored experiences.
Remote Orders and Point Redemption
Credits earned and won during participation can be immediately redeemed in-venue for food, merchandise, and services. Order from your seat for pickup or delivery!
Real-time Bidirectional Communication
Unique large-scale audience engagement opportunities are a reality with our SocializeIT IP. Sponsors can synchronize camera shutters on all devices in the arena for unforgettable Matrix-like bullet-time collaborative photos or control individual device screen output to create stadium-sized light mosaics.
Private Parties and Venue Rentals
Forget the movie entirely! Game privately with friends on the large silver screen with nothing more than your device in hand. No extra equipment needed. Exhibitors can turn idle screentime into memorable revenue generating customer experiences that simply can't be replicated at home.
Educational Settings
Students will be able to use their devices to Interactively queue for questions, amplify their voices when speaking, point to items on blackboards, screens, or presentations, provide solution feedback, and take pop-quizzes without leaving their seats.
Travel Seatback Screens
Planes, trains, and buses offer great screens for fellow passengers to link up.
Focus groups
Make presentations more useful with real-time focus group polling.
Callerless Auctions
Bidders will be able to walk around the gallery while Interactively updating bids and manipulating items out of reach of users. Imagine being able to rotate a piece of sculpture to get a better look at what you are bidding on from the back of the auction house.
Collaborative Workflow
Streamline workflows by allowing multiple participants to collaborate and manipulate project data simultaneously from different parts of a room, an auditorium, or even the world.
The SocializeIT Network from 1,000 Feet
07. The SocializeIT Team
Meet the Authors
Both patent authors have proven histories of innovation across myriad sectors including: financial services, entertainment, education, and manufacturing.
First to nationally advertise Internet brokerage - sold to Ameritrade • First real-time equity and options execution quality monitoring and analytics solution • First successful use of Internet to market a low-budget arthouse horror film to over $250M in sales • First study into the effects of dilation and compression of time-based second-hand knowledge.
Co-founder
R. Keith Aufhauser
Ph.D. Economics
Harvard University
Co-founder
Alejandro Heyworth
BS Electrical Engineering and Computer Science
Massachusetts Institute of Technology
MA Education
Teachers College, Columbia University
08. Contact Us
Got Questions?
We have answers!
The future is yours. Let us get you there...